In the Indian automotive batteries market, ‘Exide’ is almost synonymous with batteries and has grown into a trusted brand name. For over a century now, the brand ‘Exide’ has been delivering an extensive range of packaged power solutions in the country, which includes quality automotive batteries for both commercial and individual usage. Most new cars and two wheelers in India get going with their life with an Exide battery. Besides four-wheeler and two-wheeler batteries, the varied range of automotive batteries manufactured by Exide include those for heavy commercial vehicles and e-rickshaws as well. Exide’s entire range of automotive batteries are produced in seven of its state-of-the-art factories spread across the length and breadth of the country, making it the largest automotive battery manufacturer in India and South Asia. All these factories meet the stringent technical criteria of its customers that include the Who’s Who of the automotive world. Exide’s research and development (R&D) center in Kolkata is regarded as a premier organisation in the field of automotive battery research in the country, and has innumerable patents registered in its name. This dual advantage of working closely with the global automotive giants and having its own advanced research lab keeps Exide on the cutting edge of technology, and has helped the company evolve as a technological behemoth in the field of automotive batteries in India. Along with its focus on technical know-how, the brand also prioritises its customer requirements; and therefore,each of its product is delivered with the unwavering promise of quality, performance and service assistance.In addition to the Indian automobile market, Exide’s range of automotive batteries finds demand across the world as well, including in developed economies where those are sold in its own brand name.